AI Insights · Timothy · April 2024
Top 5 Play Pass Games in New Zealand for Q1 2024
Discover the performance trends of the top Play Pass games in New Zealand for the first quarter of 2024, including downloads, revenue, and active users.
In the first quarter of 2024, the top Play Pass games in New Zealand showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.
Pixel Art － Color by Number from Easybrain Ltd saw a notable increase in weekly revenue, peaking at around $228 in the final week of March. Weekly downloads fluctuated, starting strong with 657 in early January and reaching a high of 1.3K by the last week of March. Active users also showed a positive trend, growing from 9.7K to 11K over the quarter.
Hungry Shark Evolution by Ubisoft experienced a decline in weekly revenue early in the quarter but rebounded to $501 by the end of March. Downloads initially dropped from 1.4K to 495, before climbing back up to 704. Active users decreased from 17K to around 13K in January but saw a resurgence to 15.3K in mid-March.
Sudoku.com - Number Games, also from Easybrain Ltd, maintained a steady revenue stream, ending the quarter at $97. Downloads varied, starting at 866 and hitting a low of 319 in mid-February, before rising to 748 by the end of March. Active users remained relatively stable, starting at 15.3K and ending at 14.5K.
Jigsaw Puzzles - Puzzle Games, another title from Easybrain Ltd, saw a modest revenue increase, with a peak of $69 in early March and finishing at $63. Downloads showed a declining trend from 864 to 270 in February, but slightly recovered to 518 by the end of the quarter. Active users decreased from 7.7K to around 5.6K in mid-February, before stabilizing at 6.3K.
Finally, Touchgrind BMX 2 by Illusion Labs had a fluctuating revenue trend, peaking at $109 in mid-February and ending at $79. Downloads started at 589 and dropped to 330 in early March, before rising to 802 by the end of the quarter. Active users followed a similar pattern, decreasing from 1.9K to 1.3K in early March, before increasing to 2K by the end of March.
For more detailed insights and data, visit Sensor Tower.
